Develop Rubbermaid’s new freezable bag that highlights innovation and maximizes the stopping power in a cluttered food storage environment, while also giving the brand a premium feel. 

With a wide array of food and food related storage  containers, maximizing space with integrated gel packs was a balance of accommodating space for both without creating an oversized bag. 

Extensive research and studies were created to identify the optimal size which also had to serve both adults and children.

Observational research was conducted with early morning visits with to the homes of families preparing for school as well as office space lunch rooms.

Trend, color and trim application not only is intended to highlight innovations but also elevate the brand image in a cluttered category with eye popping colors and graphics.